24 May 2018
Johannesburg, 30 May 2018: Internationally, it comes as no surprise for a variety of different brands from car manufacturers to telecoms to fast moving consumer goods companies to be part of the gaming and esports craze that has gripped the planet. Locally, however, this space has been dominated by “gaming endemic” brands, such as console and PC manufacturers, that see a direct synergy between their products and gaming. This is why we celebrate and welcome Debonairs Pizza leading the charge as one of the biggest local fast food brands to take such a massive step forward in gaming, signing a mammoth multi-way partnership.
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